Just Cavalli are fans of the Italian rugby team, are you?

Just Cavalli has just unveiled their new men's underwear advertising campaign, and it features not just one sportsman like the Armani underwear ads, but 5 members of the Italian rugby team, Montepaschi Viadana. The campaign features, Aldo Birchall, Ross Curlew, Matthew Harvey, Hayden Pedersen and Kaine Robertson.
What do you think of the ads? A little too much, or much better than David Beckham's ad for Giorgio Armani underwear?
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