Just Cavalli has just unveiled their new men's underwear advertising campaign, and it features not just one sportsman like the Armani underwear ads, but 5 members of the Italian rugby team, Montepaschi Viadana. The campaign features, Aldo Birchall, Ross Curlew, Matthew Harvey, Hayden Pedersen and Kaine Robertson.

What do you think of the ads? A little too much, or much better than David Beckham's ad for Giorgio Armani underwear?