76735285.jpgKeeping up with the influx of celebrities who are flooding the designer fragrance market is Gucci. Frida Giannini is said to have recruited dishy actor James Franco for Gucci's newest male fragrance.

The 29-year-old Spiderman star will appear in advertising for the male version of the Gucci by Gucci scent, slated for next autumn.

I wonder how Franco will fair up against Patrick Dempsey for Avon?

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[Source / Image: Getty]