3poundasdabikini.jpgCustomers are flocking to their local Asda store to pick up their £3 bikinis which are literally running out the doors.

Selling at a rate of ten per minute, over 100,000 Asda budget bikinis have already been sold. But why so, when the weather is still so unpredictable?

A survey of 800 women aged 18-45 by George at Asda discovered that 62 per cent have sunbathed during their lunch hour. It seems that more and more women are popping a bikini in their handbag before they leave for work.

The £3 two-piece bikini is available in six colours and a range of different styles such as bandeau and triangle.

"At George we truly believe that everyone can look good and feel good without having to spend a fortune and our £3 bikini is testament to this," said George brand director Fiona Lambert.

[Source / Source]