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First look: Mel B's campaign pics for Ultimo

melbultimofirstpics.jpg


Here are the first campaign pics of Mel B modelling the new range of bras and underwear for Ultimo. We mentioned to you earlier this month that the Spice Girl would soon be replacing Sarah Harding as the new face and figure of the lingerie brand. Shot in L.A., the toned mother-of-two poses in an array of two piece sets including lacy, satin and basic designs. "I am over the moon to become the Face and Body of Ultimo lingerie, " said Mel B. "When Michelle Mone [Ultimo founder] asked me, I was ecstatic. I was so excited, but slightly nervous - I had never modelled lingerie before."

Doesn't look that way to moi...

[Source]

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Posted by Kimberley Foster on April 22, 2008 1:30 PM in Ad Campaigns| Undies & Hoisery
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Comments

She looks totally photoshopped!!!

Posted by: kittyCat | April 23, 2008 5:26 PM

Totally agree. The photos are awful. She looks like an android!

Posted by: Jules | April 23, 2008 6:14 PM

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