Last year it was Heatherette and this year it is Agent Provocateur who will be hosting Life Ball, Europe's biggest AIDS charity event. Bursting with colour, dance and music, this year's opening ceremony will commence in Vienna, Austria on 17th May, kicking off with a fashion show from the British lingerie brand.

This year's catwalk show will take place at the Vienna City Hall, which will feature vaudeville, striptease and dance performances.

"It should be a hilarious show in the city of Sigmund Freud and Arthur Schnitzler," said Agent Provocateur co-founder Joe Corré.

"Nevertheless, we must not forget the real reason for our being here - we want to contribute to the fight against HIV and AIDS."

Word on the street is that Kate Moss, who was recently welcomed back by the label, will be there too!

[Source / Images: Getty]