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Never in my days could I have predicted nipple tassels on London's Marble Arch... and yet I have been proved wrong. Celebrating the launch of their spring/summer '08 collection, Private Affair, Agent Provocateur took over the historic landmark last night, by projecting onto it their latest campaign ads. The raunchy pictures, featuring half-naked models whipping each other and teasing blindfolded men, is all part of the brand's naughty story-telling image. Over at the launch party, stars including Sadie Frost, Jemima French and Alice Dellal got frisky with the lingerie models. Notably absent from both the ads and the party was Lily Allen, who was reportedly dropped from the campaign earlier this year.