eandjselfridges.jpgThe Olsen's second line Elizabeth & James is now available in the UK at Selfridges.

The contemporary collection is a play on feminine and masculine silhouettes, incorporating elements of vintage styling with boyish tailoring.

Discussing their target customer, Ashley Olsen recently told the Telegraph that she is "a girl about our age, a hip girl who can walk into Neiman's [an upmarket US department store] and buy whatever she wants".

A peacock maxi dress is already being tipped as the collection's best seller. But it's not just the clothes that are drawing interest, the label's latest spring campaign is raising a few eyebrows for featuring a model who smokes (pictured left).