80209371.jpg*Yawn* The dust has barely settled on Lauren Conrad's show at LA Fashion Week this week when her co-star from The Hills, Whitney Port, announces that she's also launching a fashion line of her own. That makes her the third cast member (Heidi Montag's got one too) to try her hand at the biz.

Port is set to unveil her new label called Eve & A on Friday, in the Movement Showroom in Los Angeles.

While her background may be lacking in fashion design (then again, which celebs that have labels don't) she does have the support of her father, Jeff Port - owner of clothing company Swarm. I guess that helps...

Eve & A will debut as a 17-piece collection featuring convertible tops, dresses and jackets.

According to WWD, Port has been a busy girl this week, working front-of-house at LA Fashion Week. She was spotted working the ear-piece at several shows at Smashbox Studios.

For more US fashion news, head over to Shiny Style.