The 360 degree mirror that gives your size a whole New Look
It's an invention which would send most of us running for the hills - a store mirror which provides you with a 360 degree angle of how you really look... gah! No longer will you need to ask "does my bum look big in this?" the new 'Delay Mirror' will let you know... oh, don't you worry about that.
Three of these new gizmos were installed in the communal fitting rooms at the New Look store in Birmingham this week. For some bizarre reason, shoppers are fascinated with checking themselves out from all angles. Glutton for punishment I call it.
So how does it work? Well, a camera shoots an image of the customer wearing their chosen outfit and then plays back the image on a mirror in front of them which is also a plasma screen.
I suppose it could put an end to concerns over store mirrors lying to you, and wasting money on impulse purchases. After all, how many times have you bought something which looked fabulous in the fitting room but ghastly anywhere else?
As part of their brand development process, New Look commissioned the mirrors from the Interactive Institute in Sweden which aims to investigate the use of technology in retail spaces.
So is this flashy new piece of technology a retail must-have or a nasty way of highlighting our flaws? I guess it depends on which way you look at it...