Burberry's penchant to feature models and musicians (or the spawn of musicians) in its advertising continued the theme in its latest campaign which starred Coco Sumner, the daughter of Sting. Not only did the 17-year-old, whose real name is Eliot Pauline Styler Sumner, appear alongside Agyness Deyn and Lily Donaldson in the new ads, she also is reported to be in a bidding war between record labels to sign her band, I Blame Coco, who sound eerily like The Police.

Apparently she impressed scouts when she performed at the Notting Hill Arts Club last month, and now attracts more than 1,000 fans to her MySpace page. She's also impressing fashion industry experts who believe her looks could compete with some of the world's top models.

"She appears to be a natural and has what it takes - it's not easy to compete with the best models in the world. I think she may have to make a choice between modelling and her music, it will be difficult to do both," said former Vogue executive Bronwyn Cosgrave.

"Mario Testino [who shot the Burberry campaign] has the ability to make girls into stars," she added. "He rebranded Princess Diana, Liz Hurley and Kate Moss. He provides a launch pad for aspiring models."

Could Coco be the next one to watch?

[Source / Source / Getty]