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Rimmel isn't axing Kate Moss

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It seems that Rimmel is sticking with Kate Moss, despite reports that they were planning to axe her for Alexa Chung. The cosmetics company has issued a statement, denying any plans to end Moss's contract.

"Kate remains the face of Rimmel London and will continue to appear in campaigns for the foreseeable future," said Rimmel spokeswoman Emmanuelle Bonte. "Rimmel London has no plans to replace Kate. We are very happy with the collaboration."

The Mirror reported last Friday that the supermodel would shortly be replaced by TV personality Alexa Chung. According to the article, Chung "wowed bosses in secret screen tests" which were also held for Agyness Deyn, Daisy Lowe and Lily Cole.

Sources revealed that Chung had made it onto shortlist, along with St Trinians star Gemma Arterton.

Despite denying such plans, Rimmel had previously considered terminating Moss's contract in 2005, when she was busted using cocaine.

Interestingly, Rimmel have declined to comment on whether Alexa Chung will soon be joining their camp.

[Source / Getty]

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Posted by Kimberley Foster on March 31, 2008 11:30 AM in Ad Campaigns| Model news
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