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We once asked, how much is that doggy in the window? Now we're asking, how much did [insert brand here] pay to get in our window (also known as our television and movie screen)? And if Fashionista's speculation is correct, then for Carrie Bradshaw aka Sarah Jessica Parker could be paid from $10,000 - $60,000 to mention a designers brand name in the much-anticipated Sex and the City movie.

According to an industry source "if they needed to cut a deal - like shooting at Fashion Week - then there could be some wrangling, like, you can only shoot in Bryant Park if Samantha drives a Mercedes Benz around town, otherwise, you can't do a Fashion Week scene."

Interesting. Though now we want to know (like the girls at Fashionista) how much do the other cast members, like Samantha Jones aka Kim Cattrall get paid for a mention? Do they get rank in a particular order and are bidded on accordingly?