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What does an attention-seeking label, known for their wacko publicity stunts (such as releasing rats onto the catwalk during one of their shows) and who have already been sued for trademark infringement, do next?

Well if you're those brilliant nutters Ksubi, you go all out don't you? They've redesigned their website to ah, let's just say resemble, Google - right down to the search engine function, fonts and paid-ads layout.

If you can remember waaaay back to not quite two years ago, Ksubi were made to change their name from Tsubi, after US shoe label Tsubo sued them over the name similarity.

So what makes them risk getting tangled up in another intellectual property case, you really have to wonder. At least the fashion world will never be dull with these crazy kids around!

[via Fashionista]