Here's one way to entice more female passengers - offer them a free bikini while they chill out in the airline's private members club.
Virgin Atlantic have teamed up with Aussie swimwear label Seafolly, in providing their upper class female passengers with a complimentary striped Costa Del Sol bikini on arrival at their Heathrow Clubhouse.
The club boasts a sauna, steam room and jacuzzi facilities, the first to be implemented in an airline lounge.
The Seafolly design is available in both a bandeau or halter style style (as modelled by Aussie model Miranda Kerr, left).
Talk about flying in style!
