Eva Mendes signs second Calvin Klein deal
Now this is intriguing... Proving that rehab can only enhance your chances of landing a lucrative campaign is Eva Mendes. The 34-year-old actress has been announced as the new face of Calvin Klein underwear, in addition to fronting the new fall campaign for CK's upcoming fragrance.
Not bad eh?
Despite two spells in rehab just last month, CK's president and chief operating officer, Tom Murry, insists that this hasn't affected their decision to take Mendes on.
"We were already in one [fragrance] campaign when it [rehab] occurred and it did not affect our decision-making for the underwear campaign," he said.
Mendes is a long-time friend of Calvin Klein, having worked with the label on several events including the Council of Fashion Designers of America's awards gala. She will appear in the fall campaign for CK's Seductive Comfort underwear collection, taking over the reins from Natalia Vodianova, who was the face of CK's first ever online campaign in 2007.
"We are trying to get across that these new products are for fuller busted, shaplier kinds of women and when we looked at the talent, Eva was right," Murry added.
[Source / Getty]