Continuing the success of their t-shirt campaign, Uniqlo has recruited Chloë Sevigny to front their UT Project (UT stands for 'Uniqlo T-shirt'). The project aims to showcase the designs of artists, designers, musicians and photographers, with over 1,000 different designs already produced. For their latest campaign, Uniqlo is reproducing the art works of Keith Haring and Jean-Michel Basquiat, two artists who died tragically young, under a licensing agreement with the their estates. For the menswear ads, young Japanese film star, Tadanobu Asano, was chosen. Asano joins Sevigny in some of the ad images which will be used in a guerilla-style marketing approach. Uniqlo is also calling on artists worldwide to submit their designs for a cultural database with the possibility of being made into T-shirts.
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