Heidi Klum by Jordache, the denim collection
Heidi Klum has taken her partnership to model jeans for Jordache to a new level, she is now releasing a capsule collection with the denim brand. Called Heidi Klum by Jordache, collection themed Naughty and Nice is a 20-piece collection with an emphasis on premium denim, blouses, luxury knit tops, sundresses and embellished tops. The pieces were inspired by Klum’s own wardrobe, with an emphasis on comfort so it could be a collection that busy young mothers like herself could wear.
The idea for the collection was hatched when the team were photographing Heidi for the Fall 2008 advertising campaign. "On set we had a lot of downtime with Heidi to see what projects she was working on," Liz Berlinger, president of Jordache Enterprises said. "We started to say, 'Well, you know, Heidi, you're so verbal and aware of what you like and don't like in product, have you thought about doing a clothing line?' That was really the first time it came up."
Jeans will retail from $140 to $170, while the other pieces will start at $80 to $250, with a launch set for April exclusively in Bloomingdale’s. Jordache are currently in talks with France, Italy, Germany, the UK and Australia for distribution rights.