I love this great snapshot from fashion week, apparently DKNY are leaving these painted BMXes around New York for the duration of fashion week and are giving out bike maps of the city at their Madison Ave and SoHo stores. I love these colourful bikes and it's a much cleverer way to promote such an essentially New York brand.
DKNY leaves bikes dotted around New York - Comments
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hey they are cool but not as cool as the fuse design collective who left old postmans bikes with design festival flyers in the buskets and logos on the frame.......hazaaa DKNY copy a little british group.
http://www.fuseuk.org/FuseUK/I_Love_Design.html
It was not such a happy initiative! People reacted, and their reaction was just! If you want to know more about how this campaign was received by new-yorkers, you can read it here. Such a shame, it would have been a righteous initiative if at least it was original!
K
Oh, dear, they've cut out my link when I first posted!
Well, here it is:
http://stylefrizz.com/200802/dkny-pro-bicycles-campaign-ended-unsuccessfully/