What exactly are Trinny and Susannah designing?

I must confess to secretly loving surfing through the Trinny & Susannah pages of the Littlewoods / Additions Direct websites. Say what you want about these women's 'break you down to build you up, all while squeezing your boobs' technique, they always get the end results and make people look better. Not only are their body shape descriptions brilliantly offensive (brick, cello, skittle anyone?) but their shapewear actually works. However, I must confess to being a bit confused as to what they're claiming as 'their designs' and what they're jacking from elsewhere.
Some items are labeled 'designed by Trinny and Susannah', others come from elsewhere in the catalogue and are simply recommended for certain figures. Then there's the The party dress page. With the phrase "all our designs have you in mind", the page features Susannah looking gorgeous in a black 3/4 sleeve fitted dress (second from left). Beautiful, yes. Almost identical to an Oasis one I've been wearing for well over a year now? Definitely.
Ah well, it's still nice, isn't it?
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