Watch this: Harvey Nichols Foodmarket 'AW07 catwalk show' campaign

This is what you might call advertising gold. Harvey Nichols has outdone itself in this fantastic new campaign to promote its Foodmarket. Replacing models with farm animals, the tongue-in-cheek commercial takes cows, sheep and other barnyard creatures and places them backstage in a faux AW07 catwalk show. The print and viral campaign, created by ad agency DDB UK, aims to make food fashionable. Job done I'd say!