First the V&A's Golden Age of Couture exhibition showcased miniature version of complete couture outfits and Lanvin released a limited edition of porcelain dolls (right). Now it seems like the rest of the fashion world is getting in on the act, last August Karl Lagerfeld made up some custom Chanel Bearbrick dolls as gifts for editors. Bearbrick vinyl dolls are highly collectable and have been customised by everyone from Marimekko to the Sex Pistols. The German designer has returned to this idea for Fendi designing an ultra limited range for their store windows and VIP clients (centre). Soho boutique Kirna Zabête are also introducing their take on the collectible playthings.

Viktor and Rolf's eerie dolls (left) are currently haunting the windows at Selfridges wearing miniaturised version of clothes from their archives. The dolls also have a small TV with headphones enabling shoppers to see the clothes in action, the London store said there was a possibility the dolls would be available to buy from March when the installation ends.

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