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Iconic illustrator Ruben Toledo has been drawing all over model's faces for the latest Nordstrom campaign which sees Lily Cole and models posing in his impromptu sets. Some of the models were even covered in his signature brushstrokes. "Making art for the images of the ad campaign was really an art happening for me--the walls I painted on were 20 feet tall by 30 feet long and each scene contained three walls plus the floor!" he said. Fashion photographer Ruven Afanador then captured the images in their arty brilliance.
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"It's one thing to say that fashion and art go together and to show it by putting a model in an art gallery," said Linda Finn, executive vice president of marketing at Nordstrom. "We knew we didn't want to do that and we knew Ruben's artwork needed to be more than just a backdrop. Instead, what Ruben and Ruven came up with truly fused art and photography. The art became the environment--transcending the very idea of a backdrop. The result truly exceeded our expectations."