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K by Karl Lagerfeld was just launched for fall 2007 with the help of Notify designer Maurice Ohayon and Stephen Gan co-founder of Visionaire magazine, and it's already becoming quite popular among the young and hip crowd. The brand is based on t-shirts and jeans, which Lagerfeld insists is the base of modern dressing, and is definitely for the Kirsten Dunsts and Heath Ledgers (or Pete Doherty’s if you must force it out of me) of the world.

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Judging from the spring 2008 advertising campaign staring Jeisa Chiminazzo and Brad Kroenig, and its sleek lines carefully teamed with vintage-inspired pieces, this is one brand for the modern girl. Question is, will Lagerfeld introduce wide legged jeans when skinnies have been ruled too early-mid 2000’s?

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[Images from The Fashion Spot]