Juliette Binoche joins Anne Hathaway as a Lancôme brand ambassador
It seems that a bit of celeb recruitment is going on at Lancôme right now. Recently Anne Hathaway was announced as the new face of the brand and its forthcoming fragrance.
Today it has been revealed that Juliette Binoche rejoins the Lancôme ranks as the ambassador of the Lancôme Rénergie franchise, an anti-aging skincare range. The French actress is no stranger to the brand, she was first cast as the face of Lancôme’s Poême fragrance in 1995.
“It is an immense pleasure for us to welcome Juliette Binoche back to Lancôme. Her career choices, her natural and moving beauty, her independent spirit and generosity epitomize the values essential to our brand,” said Lancôme International President Odile Roujol.
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