Jasper Conran unveils eyewear range for Specsavers
A recent spate of fake glasses wearers including Cate Blanchett, Helena Christensen and Chloe Sevigny has left us wondering whether spectacles are becoming a fashion accessory in their own right. I mean, does anyone actually wear specs without a prescription lens? Isn't that considered... a bit try-hard?
Who better to ask this question than Dame Mary Perkins, founder of Specsavers, and Jasper Conran, who has just launched his own exclusive eyewear collection for the retailer. We caught up with them earlier this week for a chat.
"Glasses are like a favourite outfit," said Conran. "They're acceptable now even if they aren't required. There's a certain glamour attached to them now that didn't exist in the past."
His new range of eyewear marks his first foray into optical design, featuring 36 frames with a decidedly retro feel, in a variety of colours, sizes and textures. "Spec-wearers Cary Grant and Coco Chanel were my inspiration for this collection," he revealed.
Specsavers are no stranger to working with celebrities, Gok Wan has his own range of glasses with the brand and their annual Specsavers Spectacle Wearer of the Year Awards drew an star-led crowd, including Kimberley Stewart and Noel Fielding last year.
"Glasses used to be a grudge purchase but not anymore. With Specsavers, the frames are so affordable that you can have many pairs - one for daytime and one for evening, if you wish," said Dame Perkins.
So whether it's Cate Blanchett, Harry Potter or Ugly Betty who is to blame for this growing trend of fashionable eyewear, one thing's for certain, specs have never been so cool.
- The Jasper Conran collection retails from £125 and is currently available at over 880 Specsavers stores UK-wide. For more information visit www.specsavers.co.uk