Jane Norman is tops says Guardian - do you agree? Take our poll!
In an article today the Guardian are espousing the merits of Jane Norman who have more than doubled their profits this year. Well done to them but I don't know anyone who shops there, or admits to it.
Helen Pidd says the company gives two reasons they are off the radar: "the firm claims never to have advertised and doesn't even have a marketing department. Second, the fashion world is full of class-conscious Kate Moss fans, who don't pay attention to the mid-market's output unless Croydon's finest designed it or wears it." She adds: "And Moss doesn't generally go for the combination of shrink-wrap satin, sequins and diamante that is Jane Norman's stock-in-trade." I'd hate to be accused of fashion snobbery but I don't really see the appeal of Jane Norman, I guess it must function as a fashion comfort zone for those who can't deal with skinny jeans, vintage or colour blocking.
Do you shop at Jane Norman? Take our poll below!