Dita von Teese teams up with Wonderbra
It is perhaps one of the few marketing campaigns that actually makes sense - Dita von Teese has signed on to become the new... erm... face of Wonderbra.
Not only will she be putting her... erm... face to the label, she will also be collaborating on a limited edition collection. 'Wonderbra by Dita Von Teese' will launch in the UK and France this September and will feature three story campaigns.
"I really hope that with this new range I can share my passion for sensual, wearable lingerie that will add a touch of glamour to people's lives," said von Teese.
The Burlesque dancer will base her collection on 1940s styles and vintage underwear designs. A Wonderbra spokesperson added: "Dita understands how to make a woman feel sexy. She is a natural fit for the Wonderbra brand."