It has been announced today that The Devil Wears Prada star Anne Hathaway is to be the new face of beauty brand Lancôme. The twenty-five year old actress is to star in her first ever Lancome campaign. Odile Roujol, President of Lancôme International explains, "Anne Hathaway is a radiant young woman who perfectly embodies modern femininity. We know she will portray all the passion and excitement of our new fragrance, to be launched throughout the world in September 2008".

Hathaway has previously undergone many transformations in films such as The Devil Wears Prada and the Princess Diaries. We can't wait to see the campaign. Hathaway will join movie starlets Kate Winslet and Uma Thurman who also represent the brand. Kim has previously reported on Clive Owen being the face of mens Lancome.