US retailer American Apparel famed for it's cheap basics and slightly pornographic advertising campaigns, has had a change of approach. The company’s founder and chief executive, Dov Charney has now decided to launch a political attack on America's immigration policy. The new advert is a black and white image featuring two Guatemalan workers with Charney's statement underneath. The campaign states that the status quo “amounts to an apartheid system” and should be overhauled to create a legal path for undocumented workers to gain citizenship in the United States.
Charney is not afraid of controversial publicity. “Let me be clear who makes our clothes. It is a collaboration between American-born people and non-American-born people,” he said. “I don’t think supporting immigration reflects negatively on my brand, and in fact, it makes it look like we’re a responsible business.”
People have been divided by the campaign as to whether it is helping the cause or creating a problem. What do you think? Click on the image for a larger version.
[source: NYTimes]
