rogangregorytarget.jpgOur US sister blog Shiny Style reports that ethical designer Rogan Gregory will soon be designing a capsule range for Target. The designer behind the label Edun (which he shares with Bono's wife Ali Hewson) has been nabbed for the US retailer's seasonal collections following in the footsteps of Erin Fetherston and Loeffler Randall.

The campaign was shot in New York last Friday by photographer Sarah Silver, although there is no word yet on whether the range will be for men or women.

Gregory has been riding on a wave of success, recently picking up the CDFA/Vogue Fashion Fund Award last month, scooping £100,000 in prize money. Building a reputation on organic cotton garments, we hope to see this translate over to the mass marketing ethos of Target. I look forward to reading the details on this collaboration.

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