Mulberry handbags are loved by nearly everybody from celebrities such as Agyness Deyn to mere mortals like myself! They're a classic English brand with beautiful detailing and continue to churn out must-have bags season upon season. So it's no surprise that they're now so popular they are struggling to keep up with demand.
This week Mulberry announced that sales were up by 36 percent in the nine weeks to Dec. 1 although did not announce exact figures. They cited the purple patent Bayswater bags (pictured) as the most in demand. They have tried to combat this by increasing manufacturing space, changing production methods and investing in new machinery at its factory in Somerset.
The Mulberry Mabel is also highly sought after (probably because it is nominated in our Top Bags of 2007) meaning the spring accessories wholesale order books are up by 6% on the previous year.
Related links: Emma Hill announced as new Creative Director of Mulberry
[source:WWD]