Once upon a time, in a place far, far away called Australia, I'd rush to my local newsagent to buy as many of the big glossies as my monthly pocket money would allow me. Then I would scoot home, sit on my bedroom floor and flick straight to the fashion shoot pages where I'd find myself in awe of the amazing clothes, gorgeous photography and of course the stunning models - Naomi, Claudia, Kate and co. But recently I've become a little disillusioned with the mainstream mags, i.e. Vogue, Harper's Bazaar, Elle, etc and their photo-shoot concepts.


Models have now been replaced by movie stars and it's all starting to feel a little 'already done'. Take for instance the recent shoots for US Elle featuring Victoria Beckham (left), Interview magazine featuring Keira Knightley (right) and US Vogue featuring Kate Hudson. See anything familiar? And if that wasn't bad enough just take a look at Hudson's cover for Vogue (after the jump)...


Does anyone else get the feeling that this cover belongs in the Vogue 1980s archives? Or perhaps on Seventeen magazine or on one of my Nan's old knitting magazines instead of on one of the world's leading fashion publications. Likewise the recurring covers featuring Sienna, Keira, Victoria and anyone else who is English, famous and with a name ending in 'a' each month, is starting to grate a bit.

Don't misunderstand me, I still love these magazines but I am beginning to find little or no inspiration lately in their choice of covers and celebrity editorial shoots. Time to buck up Ms Wintour!