If you're looking for fashion that makes you stand out slightly from the crowd, chances are you're better off hitting your local boutiques than the mass market of the High Street. This Saturday the Wedge Card team are encouraging you to do just that and support 'Shop Local Day'. The London borough of Hackney is being encouraged the most as it's 500th business signs up and the Wedge Card celebrates it's first anniversary.
The Wedge Card was set up by Big Issue founder John Bird and his daughter Diana and qualifies you for a wide range of discounts in your local shops. If you live in East London this should be a straight forward task and it includes the funky style havens of Shoreditch, Hoxton and Stoke Newington.
For more eco shopping news make sure you check out Hippyshopper.com
Even shopping online has local merits. For example if you live in N1, E1, NW1 or EC1 you qualify for 10% off all orders at ninaandlola.com. They explain that they try and keep things local by, "deliver orders from the neighbourhood personally whenever possible, and am always happy to meet customers to see what might suit them or to show a specific item."
If you don't live in that part of London, umiandco.com might be more of a steal for you. This online boutique, offers exclusive and exciting fashion finds from around the world and will give you 15% off all telephone orders! All of these offers are obviously only available in you have your Wedge Card handy.
For a full list of fashion stores participating in the Wedge Card scheme click here.