This has to be one of the cheekiest gimmicks I've witnessed in a while. The creative gurus over at SHOWstudio want you to send Kate Moss flowers for a chance at featuring in a photo-shoot for V magazine.
Stemming (sorry, bad joke) from the hot catwalk trend of floral which seemed to dominate the S/S '08 shows, their brief is to create a floral context to shoot Kate in. This means that photographer Nick Knight will need a heck of a lot of flowers and bouquets to create his visionary masterpiece of a 3D floral sculpture.
Sounds special, doesn't it? Well now, this is where you come into the equation... by sending along your bouquets, garlands, posies (I'd steer clear of a wreath) of flowers to Kate, together with a personal message (nothing too mean now) your floral creation may just make the final cut.
Whether they're hard up for cash or just looking for public participation, I think it's a grand idea... now where did I put that number for Interflora again?