howies is probably one of the most ethical brands out there so when I heard about their store launch I wasn't surprised to find that they've gone to admirable lengths to live up to their reputation. The measures include the introduction of e-receipts to save on paper and drinking water in the shop to save on plastic bottles. To see the whole list of eco-friendly measures visit Hippyshopper, our ethical consumerism site. The store is officially launching on the 28th November and you can bet we'll be there investigating the action. See after the jump for more images.
