Street brand label Hooch which creates mens and womenswear has been a bit quiet recently. However, they have decided to relaunch themselves for Spring/Summer 2008 with a new logo, face and designs. Hooch teamed up with design agency Studio 44 to create a fresher look for the brand to create a sharper and cleaner image.
They have a new team of in house designers and have even called on hot young thing Daisy Lowe to help them out. Lowe is the brand ambassador and the face of the UK campaign. Multi talented Lowe also assisted with art direction during the making of the latest promotional campaign.
