Gap recruits Katie Grand for special World AIDS Day collection
In addition to the new Armani/Julia Roberts charity bracelet for (Product) Red, Pop editor Katie Grand, has been tapped by Gap to create a special collection for World AIDS Day.
Grand has enlisted the help of designer mates Giles Deacon, Pierre Hardy, Stephen Jones and Henry Holland (plus others) to create new versions of their own iconic products which feature Gap's values of "quality, desirability and accessibility".
The collection will go on sale in Gap's flagship stores in London, Paris as well as Colette in Paris and Dover Street Market from 1st December - World AIDS Day. Pieces include a series of t-shirts (pictured left) featuring a Pop magazine designed Beth Ditto tee and accessories. Look out for a new Mulberry 'Roxanne' bag redesigned in red.
Pierre Hardy, who already designs for Gap, will release a classic red flat for £55, while milliner Stephen Jones has created a traditional men's fishing hat for £12.50.
"Working with great designers to help raise awareness of the AIDS epidemic in Africa has been an amazing opportunity," said Grand. "Creating the collection has been a lot of fun, too. It's not very often you get the chance to take designers from fashion's more exclusive areas and make them accessible to a wider audience through a high-street icon."
Grand will unveil the collection tomorrow evening at London's Bistrotheque.
>>> In other news, WWD are reporting that Katie Grand will no longer be taking up the role as creative director at Mulberry. According to industry sources, Grand has handed in her notice and Mulberry will name a designer director later this week. Katie was set to take over from Stuart Vevers ready for spring 2009, following his reappointment to Loewe. Her spokesperson declined to comment.