The buzz surrounding their debut collection 'The Row' has barely even settled and yet the hardest working twins in Tinsel town, the Olsens, are busy unveiling their latest fashion line 'Elizabeth and James' to their adoring followers in the US - where do they find the energy?
The tiny siblings officially unveiled their newest range in L.A. before heading to Neiman Marcus in New York this week. "It was amazing, because it's something we worked so hard on, and for the first time, we actually got to see a response," Ashley told USA Today.
It's clear that Ashley and Mary-Kate don't want Elizabeth & James to be mistaken for yet another celebrified clothing brand, likewise they don't want it thought that they named the line after their siblings. "We wanted to pick a male name and a female name," said Ashley. "I remember saying Elizabeth and James, and being like, 'Oh, my gosh, that's our brother and sister!'".
While their debut collection The Row, incorporated many basics, E&J is said to adopt a much more contemporary approach with elements of both femininity and masculinity. It features slouchy cardigans, shrunken blazers, a leopard-print coat, at prices much more reasonable than The Row. Prices range from $145 for leggings to $775 for a leather jacket and will be sold in Barneys New York and Harvey Nichols in London.
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