kellyshawpopupshop.jpgIt's only Tuesday and the brand new Graduate Fashion Week pop-up shop at Selfridges, which launched yesterday, is quickly selling out. As we reported back in August, the shop is a first for Selfridges and aims to help graduate students get their first real taste of what it's like to sell their designs to the public.

A total of 20 pieces, which were selected by the Selfridges buying team, went on sale yesterday and we hear that items are flying off the shelves. That means a 100 per cent return on every garment sold goes back to the student!

Students participating in the initiative include Jasper Chadprajong, (joint winner of the River Island Gold Award) from Ravensbourne College of Design & Communication and Kelly Shaw (runner up for the River Island Gold Award) from the University of East London. Stay tuned to Catwalk Queen as we get an exclusive interview with one of the students involved.

Get down to Selfridges and check it out for yourself!