Mischa Barton signs on with Keds for another season
Keds have announced that they have extended its relationship with their brand spokesperson, Mischa Barton, through to Summer 2008. "Mischa is a leading style influencer and has been an excellent partner helping Keds reposition the brand image and product over the last three years. We look forward to her continued involvement in the brand in 2008," said Shawn Neville, president of Keds Corporation in a release. The spring 2008 Keds campaign will be unveiled in December. It should be interesting to see where Keds are taking the brand this time. Their Fall 2007 campaign featured Mischa is fun and quirky British/college themed photographs, no doubt their Spring 2008 one should be one to look out for.
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