Zero size tolerance: London Fashion Week models to face drug testing
Next week marks a new type of fashion week for London, one where model health will be rate very high on the priority list.
After months of investigation into the state of working conditions in the British modelling industry regarding the issue of size zero models, the Model Health Inquiry, spearheaded by the Baroness Kingsmill, has been released in the form of a survival guide.
Models at this year's London Fashion Week will each receive 'Fashion Bites,' a credit card size information sheet containing tips on healthy living, eating and other issues including safe sex, drug use, alcohol and smoking. In a further crackdown, models could face drug testing before being allowed on the catwalk. Model agencies may also face the possibility of arranging medical checks, including screening for eating disorders, before being granted a licence.
The Fashion Bites survival guide is currently being distributed at model castings for shows and have been sent to every top agency. They will also be handed out backstage at the On | Off shows in a bid to promote healthy living. Click here for more information.