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On Sunday afternoon Gemma and I went to the launch of Diane Von Furstenberg's third London store on Bruton Street in Mayfair. The store was literally packed with people all eager to see the latest store whilst sipping on champagne and cocktails. Von Furstenberg looked fabulous in a fuschia dress from her latest collection and she greeted nearly every single person in the room. She was not short of celebrity support as supermodel Erin O'Connor attended the opening along with fashion editors Suzy Menkes, Colin McDowell and Hilary Alexander.

Visit her latest store at 25 Bruton Street, London, W1J 6QR

[Images: Tim Griffiths]