Looks like H&M have taken a more fashion forward step for their fall winter 07/08 advertising campaign, signing on the likes of Freja Beha Erichsen, Anja Rubik & Tasha Tilberg to model for them. The photographs are fun and bright, definitely a plus when the winter seasons evoke thoughts of dreary dark months indoors.

What do you think of the campaign?

See more pictures below…


In other news, H&M has finally been given the green light to open a store on the Champs-Elysees in Paris. The retailer's plans to build were first denied last year as it was thought it would 'banalise' the exclusive area that plays host to luxury brands Cartier and Louis Vuitton.