"What brave souls..." was the first thought that popped into my head when I saw this picture of scantily clad shoppers at the opening of JOY's new store in Bristol. No they're not a part of some weird underwear cult, they're actually lining up in their pants to score a free outfit from JOY and now you can too!
The first 25 people to front up at JOY's new Bankside flagship store in London at 12pm tomorrow (2nd August 2007) in only their underwear will receive a brand spanking (excuse the pun) new outfit. The 'Clothe You' promotion invites you all to get down to your skivvies in order to win the ultimate shopping experience. Free clothes? Hell yes!
Catwalk Queen will be there to film all the fun and frivolity so dare to bare people!
