It seems that quite a number of us don't trust ethical fashion. A new survey has revealed that 45% of shoppers are skeptical about ethical claims made by high-street retailers, despite a significant rise in fairtrade and eco-fashion. The study, conducted by TNS Worldpanel Fashion, has found that customers are still not convinced when stores claim that their products are ethically made. However, a further 59% of those surveyed felt that ethics are important in fashion and play a vital role in what they buy.
"There is scepticism about ethical fashion on the high street because there is often a lack of transparency, particularly with organic cotton where there is no legislation," said Safia Minney, founder of the ethical label People Tree, told New Consumer.
Do you trust ethical fashion on the high-street? Do ethics play an important factor in what you buy? Tell us what you think by leaving your comments below.
For more on ethical shopping, make sure to visit our eco-friendly blog Hippyshopper.