Emporio Armani's new fragrance advertisment featuring Beyonce
The new advertisement is out. As we reported back in May, Beyonce signed with Armani to be be the face of their newest fragrance, Emporio Armani's Diamonds. If you all thought that ad campaign would be limited to black and white photoshoots (a la Lindsay Lohan for Jill Stuart) and easy breezy footage of B running in slow motion down a beach, you're mistaken. Armani's too smart to let this one slip through its fingers - not only does Beyonce perform a feisty new rendition of Diamonds Are A Girl's Best Friend, but the video's all over YouTube, legally. Enjoy!