I like it alot, we use the words "Fashion junkie" i do not see nothing wrong with the imagery of it. For me it's just good dark humour.

Posted by: dora | July 13, 2007 2:20 PM

Oh WOWEE, let's be EDGY! Fashion! Edgy! Wooooo! And aren't we ever so knowing and clever, hmm? We all know what goes on in fashion land, by gosh.

It's a competent sight-gag, but the act of making it is lame and try-hard. Fail.

Posted by: GJ Hallam | July 13, 2007 2:34 PM

I think this is atrocious. It's one thing for it to go on behind the scenes, and another for it to be publicly advertised. It gives the impression that while no one is condoning hitting a line of whatever, no one is condemning it either. This isn't art, this is disgusting.

Posted by: Liz | July 13, 2007 3:15 PM

I like this ad. In fact, I find it kinda clever and a little funny.

Posted by: Ada | July 14, 2007 5:26 AM

My goodness. Doesn't it just make you want to wear clothes? Buy into the brand?

NO.

POintless, unpleasant and far less clever than Sisley thinks it is. Those of you who think that this is a clever, funny and/or witty ad need to go and spend time with people undergoing treatment for addictions - then you are qualified to take the mick out of them.

Posted by: Georgie | July 14, 2007 12:24 PM

Terry Richardson does their campaigns, he would do something like this.

Posted by: sulee | July 14, 2007 7:55 PM

This is so lame and cheap. "Shocking" ads are not even shocking anymore, just old and pointless. And in this case, it looks like at the end of the day they do think that doing coke is cool.

Posted by: Silvia | July 15, 2007 10:15 PM

its dull and unimaginative. Deliberately shocking is just childish.

Posted by: scarlettholly | July 16, 2007 5:40 PM

Brands fighting for people's attention are nothing new. Any weapon is "kosher" in the brands war. Spin-offs and imitations sometimes create the most clever ads. We, consumers, are often used as an audience in these brand wars. Sometimes we watch those from the side, and sometimes they make us to participate. Our participation is provoked by the brand itself, intentionally or unintentionally.

That was the case in the recent Sisley case, after very well executed ads featuring "Fashion Junkie" models was leaked to the internet. The racy ads took Blogosphere by storm, creating about 7,000 posts mentioning Sisley in the last month only. I bet this was amazing conversion number for the Italian brand that isn't a center of the fashion spotlight.

It took Sisley about 2-3 weeks to come up with a legal statement removing their connection to the ads and the "drugged' models. They went as far as posting this statement on every blog post that allowed comments (including MyItThings, where the campaign was featured as well).

Few things to note:
- Sisley did not really requst to remove the images from blogs, but to remove the link to their site.
- The ads were super slick and well done, which raises a question on who would go as far as creating this expensive campaign without seeking any profit goals.
- After Googling Zoo Advertising (Shanghai, China), the agency signed on the ads, and receiving mostly local zoos in results we can only wonder whether this agency really exist.

Sisley taught us a thing or two about Fakedvertising. Obviously, we all bought it, which means the campaign was already successful, whether Sisley or someone else was behind it. The brand got huge amount of buzz over the web, and we all agree that there is nothing better than bad PR these days (just ask Lindsay, Britney and Paris).

To finish the story, coincidentally the new "official" Sisley ads appeared this week online. They feature fashion icon Stephanie Seymour doing the other "inappropriate" thing with a male model who’s face is smashed (or covered in embarrassment?) I guess this is what Sisley calls "appropriate".

I personally think the Fakedvertising was much more creative than the real thing, although drugs, sex and rock-and-roll are all equally "inappropriate" according to what I was thought in school.

Post on MyItThings featuring the fake ad: http://myitthings.com/allaboutfashion/Post/fashion/It_Brand/Sisley_s_new_ad_campaign_promotes_drugs/11712200722575384.htm

Posted by: Yuli Ziv | July 26, 2007 3:30 PM