Was Penelope Cruz really wearing false eyelashes in her latest advertising campaign for L’Oréal? That's the question the Advertising Standards Authority (ASA) has been investigating as the cosmetics giant comes under scrutiny for being "misleading". In the advertisements for L’Oréal's Telescopic mascara, Penelope Cruz promises "lashes that could reach for the stars" that was until one viewer picked up the actress wearing falsies.
"Penelope Cruz was wearing a few individual false lashes inserted into her natural lashes to fill in the gaps in her natural lashes for a consistent standard of lashes," L’Oréal told the ASA who, in turn, found the French firm to be misleading. L’Oréal have been ordered to put a disclaimer in all future adverts and to make it clear about the claim that the mascara increases lash length by 60 per cent. [source]
