A drop in sales at Monsoon has seen them sign on Helena Christensen as the new face of the high-street brand. Christensen replaces Liz Hurley whose celeb status failed to lift a slump in profits for the label.
Already a successful model, photographer and business owner (she runs New York boutique Butnik) Christensen has also designed a eco-friendly range for Monsoon.
Meanwhile, Heidi Klum has been tipped to take over from Lily Cole as the new face of Accessorize (Monsoon's sister company) which has also taking a beating on the high-street of late due to poor trading conditions.
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