Agent Provocateur's new face is... Maggie Gyllenhaal!
When Agent Provocateur and Kate Moss cut ties earlier this month, rumours were that Daisy Lowe was set to replace Kate Moss as the lingerie brands face. Well as it turns out Daisy isn’t the new face, and as co-owner Serena Rees told the Mail, the new face is “quite different, she’s not sexy in an overt way”. And she isn’t. Maggie Gyllenhall has more of a girl next door image and is a mother, a wife and sister.
The ad campaign was photographed by Alice Hawkins and the first episode of the 4 episode campaign will debut on September 1.
Do you think Maggie is a good choice for Agent Provocateur?
[Via: wwd.com]
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hmmm, wierd choice, she comes across Very mumsy!!!! i mean compared with kate moss's campaigns i assume it will be diffent !!!
Posted by: kiki | July 20, 2007 12:15 PM